The search for hard data on documentation's business impact reveals a paradox: robust evidence exists for some metrics like support ticket reduction (20-60%) and onboarding improvements (40-70%)...
Your competition knows their documentation numbers. Do you? While you're guessing, they're measuring. While you're hoping, they're improving.
Your competition knows their documentation numbers. Do you? While you're guessing, they're measuring. While you're hoping, they're improving.
Your CFO doesn't care about "better user experience." They care about numbers. Good news: Documentation ROI is more measurable than most marketing spend. And the numbers are shocking.
Stripe and Twilio didn't out-market their competition. They out-documented them. No cold calls. No aggressive ads. No sales armies. Just documentation so good that developers couldn't resist.
Your support team is hiring. Again. Every quarter, same story. More customers, more tickets, more agents needed. The math seems fixed: growth equals support costs.
Your customers signed up excited. They had problems to solve. Goals to hit. Six weeks later, they're gone. Not because your product failed. Because they never learned how to use it.
Your support team is drowning. Your customers are angry. And every single ticket is burning cash you don't have. Here's the part nobody talks about: most of those tickets shouldn't exist.